Privacy Policy


Indestructible Dog LLC (“Indestructible Dog,” “we,” “us”, “our”) takes seriously its responsibilities regarding the privacy of each user (“user,” “you” or “your”) of the site (the “Site”). We want you to understand our practices with regard to collecting and using your information both online and offline and the steps we take to safeguard it.

This Privacy Policy applies to personally identifiable information collected from Indestructible Dog customers. When this Privacy Policy uses the term "personally identifiable information," we mean information that identifies a particular individual, such as the individual’s name, postal address, e-mail address, credit card number, and telephone number. When other information, such as, for example, consumer product preferences, or number of children, is directly associated with personally identifiable information, this other information also becomes personally identifiable information for purposes of this Privacy Policy. Personally identifiable information is sometimes referred to in this Privacy Policy as "personal information."

1. General

We do not collect any personally identifiable information unless you voluntarily provide it to us. While you may use some of the functionality of the Site without registration, some of the activities and services might require you to subscribe. If you do not subscribe on or through the Site, the only information we collect will be “non-personal information” (i.e., information that is not traceable back to you and cannot be used to identify you; for example, non-personal information includes information such as the web pages that you have viewed) through the use of “cookies”. In general, cookies are small data files that are stored on the hard drive of a computer and that are accessible only by the party or site that placed the cookie on the hard drive. If you choose to subscribe or create an account through the Site, we may require you to submit personally identifiable information. You are responsible for ensuring the accuracy of the personally identifiable information you submit to Indestructible Dog. Inaccurate information (such as an out-of-date email address) will affect the information you receive when using the Site and our ability to contact you.

2. Your Consent


If you do not agree with these terms, do not provide any personally identifiable information to us. If you refuse or withdraw your consent, or if you choose not to provide us with any required personally identifiable information, we may not be able to provide you with certain products or services that can be offered on the Site.

3. Feedback

We welcome any and all questions and feedback. For privacy-related issues, please contact us at: Indestructible Dog LLC, 6617-B Fleetwood Drive, Raleigh, NC 27612; or 517-682-0250

4. Data and Information We Collect

a. Personally Identifiable Information

We may collect personally identifiable information (including name, address, telephone number, e-mail address and, when necessary, credit card information) when you:

  • Place an order on the Site
  • Return an item or make an exchange
  • Inquire about our services
  • Subscribe to a newsletter
  • Enter a contest or sweepstakes
  • Participate in a marketing survey, promotion or event either online or offline.

b. Aggregate Information

The Site collects non-personal information about you using clickstream technology, so it may not be readily apparent to you that it is being collected. For instance, when you come to the Site your IP address is collected. An IP address is often associated with the place from which you access the Internet (such as your ISP, your company, or your university).

5. Use of Data and Information

a. Personally Identifiable Information

At Indestructible Dog, we always want to provide you with the best possible shopping experience and fulfill your orders exactly as you've requested. In order to do this, we use your personally identifiable information to allow us to:

  • Process and track your order
  • Provide the services you request
  • Contact you about the status of an order
  • Send you promotional offers we believe will be of interest to you
  • Send you our Newsletter
  • Identify your product and service preferences
  • Customize our communications to you
  • Provide information concerning product recalls or products you have purchased
  • Improve our merchandise selection and customer service

Your e-mail address will be used only for our newsletter and other promotional or informational mailings from us and will not be shared with any third parties. Instructions for unsubscribing are included in every e-mail.

b. Aggregate Information

We use the aggregate information that we collect in a manner that does not personally identify any individual. We use aggregate information to make the Site more interesting and useful to you. We also track the pages or documents accessed within the Site. This information is collected for systems administration and for analyzing and improving the value of the material available on the Site.

Indestructible Dog contracts with third parties service providers that assist Indestructible Dog in better understanding your use of this site. These third party providers may place cookies on your computer so we can collect information related to your use of This information allows us to refine and improve the Site for our customers. These third party providers do NOT collect any credit card, user name or password information or any other personally identifiable information nor are they allowed to use data that they collect for us for any other purpose. Additionally, these third party providers are contractually required to keep all the information collected for us in strict confidence.

6. Information We Share with Others

a. Contractors

We contract with other companies (credit card processors, shippers, sweepstakes promoters, website developers and others) to provide certain services to Indestructible Dog to fulfill orders, provide sweepstakes and create or maintain our website. In some instances, these contractors may have access to personally identifiable information but they contractually obligated to maintain the confidentiality of the information and to use it only for purposes of carrying out Indestructible Dog business.

These companies are usually prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than Indestructible Dog. For example, when you submit a “product review” to the Indestructible Dog website, your information will be received and managed by an independent contractor that organizes the reviews and manages that element of the Indestructible Dog website. Before you submit a review, you should review the “Terms of Use” and any other applicable terms and conditions that are linked on the Indestructible Dog website so that you can understand the terms and conditions for acceptance and use of your information.

In some instances, you may choose to deal with some of these contractors directly and provide your personal information to them. In those instances, you must check the privacy policies on their independent websites to make sure you are willing to have your personal information handled to your satisfaction.

b. Third Parties

From time to time, we make our postal mailing list (names and postal addresses only) available to carefully screened companies whose products we believe will be of interest to you. If you prefer that we do not share any information with these companies, please contact us at one of the addresses set forth in Section 3 of this Privacy Policy.

Your e-mail address is never shared with any third party (except as described above to our contractors who use it ONLY to carry out Indestructible Dog business).

c. PowerReviews, Inc. has arranged with PowerReviews, Inc (d/b/a Buzzillions) ("PowerReviews") to facilitate the collection of customer product reviews on products sold by When you submit a product review to, you are also subject to PowerReviews' terms of use and privacy policies (see Accordingly, you should review those policies prior to submitting a review. Also, reviews you submit may be posted on both and our site.

7. Disclosure Exceptions

Notwithstanding the above policies, we reserve the right to disclose your personal information to appropriate third parties if we are required to do so by law or we believe that such action is necessary:

  • To comply with legal process such as a search warrant, subpoena or court order;
  • To protect the company's rights and property;
  • To investigate reports of fraud or of users sending material using a false e-mail address or users sending harassing, threatening, or abusive messages;
  • To protect against misuse or unauthorized use of our web site; or
  • During emergencies, such as when we believe someone's physical safety is at risk.

8. Your Choices

We offer choices about the types of information you receive from us. If you prefer not to receive other communications from Indestructible Dog or if you prefer to receive them less frequently, please contact us at one of the addresses set forth in Section 3 of this Privacy Policy. If you no longer wish to receive our electronic newsletter you also may contact us at one of the addresses set forth in Section 3 of this Privacy Policy.

9. E-mail Use

When you provide us your e-mail address, we may send you e-mails necessary to process your order or respond to a request and to receive our electronic newsletter. For example, after you place an order at, you will receive an e-mail confirmation.

It is our intent to send you promotional e-mail (our electronic newsletter) only if you have not declined to receive it. Instructions on how to unsubscribe are included in each edition of the newsletter.

Your e-mail address will be used only for the Indestructible Dog electronic newsletter, respond to your request or to process your order, and will not be shared with any third parties. Instructions for unsubscribing are included in every e-mail containing promotional material.

10. Links to Other Sites

Occasionally we provide links on our web site to other sites we think you will enjoy. These sites operate independently of Indestructible Dog and have established their own privacy and security policies. Indestructible Dog does not have any control over these sites’ privacy practices. For the best online experience, we strongly encourage you to review these policies at any site you visit.

11. Internet Advertisements and Tracking Tags

We use third-party service providers to serve ads on our behalf across the Internet and to analyze the visits those ads bring to our website. They may collect anonymous information about your visits to our Web site, and your interaction with our ads, but this information cannot identify you as an individual. No personally identifiable information about you is collected in this process. We may share anonymous information with this service provider in an aggregate form, for purposes of analysis of and improvement to our site.

Indestructible Dog uses tracking tags, such as pixels or transparent GIF files (collectively, “Tracking Tags”), to help manage online advertising. These Tracking Tags are provided by our ad management providers, such as DoubleClick, and other third parties (collectively, the “Authorized Providers”). These Tracking Tags enable Authorized Providers to recognize a unique cookie on your web browser, which in turn enables Indestructible Dog to learn which materials bring users to the Site. The cookie was placed by us, or by another third party who works with an Authorized Provider.

For more information about DoubleClick, including information about how to opt out of these technologies, go to

12. Security

It is our intent to protect against the loss, misuse or alteration of information that we have collected from you. We use a variety of current technologies and processes for protection of our customer data. We limit the information we provide to outside companies with whom we contract to only what they need to carry out their responsibilities.

When you make a purchase, request a catalog or create an account on our web site, your transactional information is transmitted in a safe, encrypted format. We maintain the data you provide, along with a record of your purchases, in a secure database. To best serve you, we may combine this information with data that is publicly available and data that we receive from other reputable sources whose policies meet the Direct Marketing Association's Privacy Promise; more information can be found at

13. International Users

The Site is hosted in the United States and is intended for and directed to users in the United States. If you access the Site from any region or country with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please be advised that through your continued use of the Site, which is governed by U.S. law, this Privacy Policy and our Terms of Use, you are transferring your personal information to the United States and you consent to that transfer.

14. Privacy of Children on Our Web Site

Our web site is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children under the age of 13.

15. Policy Changes

From time to time, we may use customer information for unanticipated uses not previously disclosed in our privacy notice. If our information practices change, we will post these changes on our web site. We encourage you to review our privacy policy periodically. Last updated on June 29, 2010.

16. Questions or Comments?

For questions, comments or assistance, we invite you to contact us at our address listed in Section 3 of this Privacy Policy.

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